Now showing items 1-8 of 8

    • Customer heterogeneity in the development of e-loyalty 

      Cortiñas Ugalde, Mónica Upna; Chocarro Eguaras, Raquel Upna; Villanueva Orbaiz, María Luisa Upna (Emerald Group Publishing Limited, 2015)   Artículo / Artikulua  OpenAccess
      Purpose: The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the existence of unobserved heterogeneity. Specifically, we aim to 1) test for the presence ...
    • Different channels for different services: information sources for services with search, experience and credence attributes 

      Chocarro Eguaras, Raquel Upna; Cortiñas Ugalde, Mónica Upna; Villanueva Orbaiz, María Luisa Upna (Taylor & Francis, 2018)   Artículo / Artikulua
      A first step in many decision-making processes is a search for information. This paper focuses on the means consumers use to access information prior to contracting services. It uses two different theoretical perspectives, ...
    • Hábitos alimentarios y comparación con las diferentes zonas españolas 

      Chocarro Eguaras, Raquel Upna (Gobierno de Navarra, Departamento de Economía y Hacienda, 2003)   Contribución a congreso / Biltzarrerako ekarpena  OpenAccess
      España ha sufrido importantes transformaciones a nivel económico, demográfico, social y cultural en la última década que han supuesto modificaciones en la estructura de la dieta y en el trazado del nuevo modelo alimentario. ...
    • The impact of expert opinion in consumer perception of wines 

      Chocarro Eguaras, Raquel Upna; Cortiñas Ugalde, Mónica Upna (Emerald Group Publishing Limited, 2013)   Artículo / Artikulua  OpenAccess
      Purpose – This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red wines. Design/methodology/approach – The authors conduct an ...
    • The impact of market environments on marketing relationships 

      Betancourt, Roger R.; Chocarro Eguaras, Raquel Upna; Cortiñas Ugalde, Mónica Upna; Elorz Domezain, Margarita Upna; Múgica Grijalba, José Miguel Upna (Canadian Center of Science and Education, 2014)   Artículo / Artikulua  OpenAccess
      This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ...
    • La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra 

      Cortiñas Ugalde, Mónica Upna; Chocarro Eguaras, Raquel Upna; Elorz Domezain, Margarita Upna; Villanueva Orbaiz, María Luisa Upna (Asociación Española de Economía Agraria, 2007)   Artículo / Artikulua  OpenAccess
      En este trabajo se analiza la importancia de los atributos extrínsecos en la elección del consumidor para la categoría del espárrago blanco, prestando especial atención a la influencia del origen y a la de la denominación ...
    • Private sales clubs: a 21st century distribution channel 

      Betancourt, Roger R.; Cortiñas Ugalde, Mónica Upna; Chocarro Eguaras, Raquel Upna; Elorz Domezain, Margarita Upna; Múgica Grijalba, José Miguel Upna (Elsevier, 2017)   Artículo / Artikulua  OpenAccess
      Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...
    • Situational variables in online versus offline channel choice 

      Chocarro Eguaras, Raquel Upna; Cortiñas Ugalde, Mónica Upna; Villanueva Orbaiz, María Luisa Upna (Elsevier, 2013)   Artículo / Artikulua  OpenAccess
      Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, mainly focused on the influence of channel, consumer and product category characteristics ...