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    • Customer heterogeneity in the development of e-loyalty 

      Cortiñas Ugalde, Mónica Upna; Chocarro Eguaras, Raquel Upna; Villanueva Orbaiz, María Luisa Upna (Emerald Group Publishing Limited, 2015)   Artículo / Artikulua  OpenAccess
      Purpose: The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the existence of unobserved heterogeneity. Specifically, we aim to 1) test for the presence ...