Listar por autor UPNA "Ju, Xingting"
Mostrando ítems 1-3 de 3
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Determinants of mobile social media use, customer heterogeneity, and international microsegmentation
How to effectively examine the heterogeneous nature of consumer preferences across borders and cultures is a challenge for firms that use mobile social media. This study identifies the determinants of individuals’ mobile ... -
Mobile social media and social media: advancing our understanding of value creation, use behavior, and competitive intelligence
La combinación de redes sociales y tecnología móvil ha revolucionado la forma que los clientes y las empresas crean valor. El objetivo de esta tesis es comprender mejor el papel de las redes sociales móviles y las redes ... -
Value creation in mobile social media: a systematic review and agenda for future research
Purpose: the purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. ...