Listar por autor "Olarte-Pascual, Cristina"
Mostrando ítems 1-2 de 2
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Gender stereotypes in original digital video advertising
Aramendia Muneta, María Elena
; Olarte-Pascual, Cristina; Hatzithomas, Leonidas (Taylor & Francis, 2019)
Artículo / Artikulua 
This exploratory study looks into gender stereotypes in original digital video advertising as an independent trend in the advertising industry worthy of a new avenue of research. Content analysis is performed on a judgemental ... -
Key image attributes to elicit likes and comments on Instagram
Aramendia Muneta, María Elena ; Olarte-Pascual, Cristina; Ollo López, Andrea (Taylor & Francis, 2020)
Artículo / Artikulua
This article spotlights the relationship between likes and com-ments and the content of tourism photographs on Instagramwith the aim of understanding users¿behavior and, thus, help-ing destination management organizations. ...
