Buscar
Mostrando ítems 1-1 de 1
The use of a retail store database for brand choice analysis
(Taylor & Francis, 2004)
info:eu-repo/semantics/article,
Retailers who wish to make decisions for a single store and have access to the scanner data of all purchases and to the scanner data of customer card-holders may worry about erroneous inferences when using one of the two ...