Listar Artículos de revista - Aldizkari artikuluak por autor "Chu, Junhong"
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An empirical analysis of shopping behavior across online and offline channels for grocery products: the moderating effects of household and product characteristics
Chu, Junhong; Arce Urriza, Marta ; Cebollada Calvo, Javier ; Chintagunta, Pradeep (Elsevier, 2010) Artículo / ArtikuluaWe study the moderating effects of household (e.g., shopping frequency) and product (e.g., sensory nature) characteristics on household brand loyalty, size loyalty and price sensitivity across online and offline channels ...