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dc.creatorOllobarren Garrido, Edurnees_ES
dc.date.accessioned2014-09-29T12:08:57Z
dc.date.available2014-09-29T12:08:57Z
dc.date.issued2014
dc.identifier.urihttps://hdl.handle.net/2454/13407
dc.description.abstractIt is important to consider that nowadays consumers behaviours are experimenting changes at time of purchasing, being more aware of the waste of resources and trying to control impulsive purchases. These changes can be named as the new “green-thinking” trend, which is being expanded in the society, and which has generated a great importance for both consumers and enterprises. Although there are individuals who perform responsible consumption practices because of an ethical responsibility feeling, we can´t forget the economic crisis consequences, which has obliged affected individuals to adopt responsible consumption behaviours. In this context, this market research has been carried out to analyse the level of knowledge about responsible consumption initiatives owned by consumers, responsible consumption practices performed by them as well as the reasons and barriers of such practices. After the research, some conclusions obtained from the results and recommendations for public and private institutions are presenteden
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectResponsible consumptionen
dc.subjectConsumer behaviouren
dc.subjectEthical responsibilityen
dc.subjectEconomic crisisen
dc.titleSocial responsible consumption. Consumer behaviour analysisen
dc.typeTrabajo Fin de Grado/Gradu Amaierako Lanaes
dc.typeinfo:eu-repo/semantics/bachelorThesisen
dc.date.updated2014-09-22T11:09:59Z
dc.contributor.affiliationFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.affiliationEkonomia eta Enpresa Zientzien Fakultateaeu
dc.description.degreeGraduado o Graduada en Administración y Dirección de Empresas por la Universidad Pública de Navarraes_ES
dc.description.degreeEnpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoaneu
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.contributor.advisorTFEVillanueva Orbaiz, María Luisaes_ES


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