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Plan de marketing: Carmela "lencería y complementos"
dc.coverage.spatial | east=-1.8943546000000424; north=42.3066613; name=Calle Río Ega, 8, 31560 Azagra, Navarra, España | |
dc.creator | Arbeloa Esparza, Marta | es_ES |
dc.date.accessioned | 2015-11-25T12:22:50Z | |
dc.date.available | 2020-06-12T23:00:14Z | |
dc.date.issued | 2015 | |
dc.identifier.uri | https://hdl.handle.net/2454/19451 | |
dc.description.abstract | In the present study, it is intended to carry out a project of marketing plan for Carmela Lencería y Complementos`s company. After analyzing and diagnosing the situation of the company, both internally and externally, it is intended to achieve a number of objectives such us increase 7% of profits, attract 20 % more customers and finally promote loyalty in 50 % of them. To obtein these objectives, a series of strategies and actions will be developed for a year. Dressmaker service will be hired for users, it will make discount cards and gifts for regular an loyal customers and it will conducted advertising campaigns. These measures will involve a cost of 1.810 €. At the end of this period, a control is performed to check whether the objectives have been achieved or not. | en |
dc.format.mimetype | application/pdf | en |
dc.language.iso | spa | en |
dc.subject | Plan de marketing | es_ES |
dc.subject | DAFO | es_ES |
dc.subject | Lencería | es_ES |
dc.subject | Complementos | es_ES |
dc.subject | Fidelizar | es_ES |
dc.subject | Marketing plan | en |
dc.subject | SWOT | en |
dc.subject | Lingerie | en |
dc.subject | Accessories | en |
dc.subject | Promote loyalty | en |
dc.title | Plan de marketing: Carmela "lencería y complementos" | es_ES |
dc.type | Trabajo Fin de Grado/Gradu Amaierako Lana | es |
dc.type | info:eu-repo/semantics/bachelorThesis | en |
dc.date.updated | 2015-11-03T09:01:59Z | |
dc.contributor.affiliation | Facultad de Ciencias Económicas y Empresariales | es_ES |
dc.contributor.affiliation | Ekonomia eta Enpresa Zientzien Fakultatea | eu |
dc.description.degree | Graduado o Graduada en Administración y Dirección de Empresas por la Universidad Pública de Navarra | es_ES |
dc.description.degree | Enpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoan | eu |
dc.rights.accessRights | Acceso abierto / Sarbide irekia | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | en |
dc.embargo.terms | 2020-06-12 | es_ES |
dc.contributor.advisorTFE | Villanueva Orbaiz, María Luisa | es_ES |
dc.subject.geo | Economía y organización de empresas | es_ES |