Listar Artículos de revista INARBE - INARBE aldizkari artikuluak por autor UPNA "Cortiñas Ugalde, Mónica"
Mostrando ítems 1-6 de 6
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Attention to online channels across the path to purchase: an eye-tracking study
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response (S-O-R) ... -
Attention to product images in an online retailing store: an eye-tracking study considering consumer goals and type of product
The visual content of the product area is crucial in an e-commerce site. This paper studies the differences in attention to product images in the product area in e-commerce sites considering the effects of purchase stage ... -
A grounded theory approach to understanding in-game goods purchase
Video game companies are increasingly diversifying their profit models. Rather than relying exclusively on the sale of video game titles or the subscription model, video game companies are maximising the revenues and ... -
Impact of seller- and buyer-created content on product sales in the electronic commerce platform: the role of informativeness, readability, multimedia richness, and extreme valence
This research aims to verify: (1) whether the impacts of the informativeness in seller-created and buyer-created content (product description informativeness/review informativeness) on product sales are complementary ... -
Self-report measure of dispositional flow experience in the video game context: conceptualisation and scale development
The flow theory has been widely applied to explain video game players¿ gaming and purchasing behaviour. However, due to the conceptual and empirical flaws of the current measurement instruments, researchers can hardly ... -
Voice-activated personal assistants and privacy concerns: a Twitter analysis
This study aims to understand the extent of privacy concerns regarding voice-activated personal assistants (VAPAs) on Twitter. It investigates three key areas: (1) the effect of privacy-related press coverage on public ...