Listar Artículos de revista INARBE - INARBE aldizkari artikuluak por autor "Berné, Carmen"
Mostrando ítems 1-1 de 1
-
Direct and indirect tourism online channels. Do they have a different potential for customer loyalty?
To manage their competitive goals, e-tourism service companies, in direct and in indirect channels respectively, need to know the antecedents of customer loyalty. Customer loyalty, generated by satisfaction in its various ...