Business strategies, profitability and efficiency of production
Fecha
2013Versión
Acceso abierto / Sarbide irekia
Tipo
Artículo / Artikulua
Versión
Versión publicada / Argitaratu den bertsioa
Impacto
|
10.5424/sjar/2013111-3093
Resumen
The strategy choices of market-oriented companies are a topic now under wide investigation in the analysis of
business performance antecedents. The purpose of this study is to examine the outcomes of the combination of three
different organizational strategies (market orientation, innovativeness and entrepreneurial orientation) on business
performance indicators. Models using profitability and ...
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The strategy choices of market-oriented companies are a topic now under wide investigation in the analysis of
business performance antecedents. The purpose of this study is to examine the outcomes of the combination of three
different organizational strategies (market orientation, innovativeness and entrepreneurial orientation) on business
performance indicators. Models using profitability and efficiency indicators are proposed with the specific aim of
obtaining a deeper analysis of the relative roles played by each. The empirical work takes place in the agro-food industry
in the Ebro Valley, one of Spain’s most competitive regions. The estimates from profitability quantile and truncated
regressions of the efficiency scores reveal that market orientation has a positive effect on economic and productivity
performance. The impact of pro-active, innovation-seeking, and risk-averse entrepreneurship is nevertheless more
debatable, despite some influence of these entrepreneurial styles on observed performance values. This enables
conclusions regarding the possibility of combining a market-oriented business culture with innovation and
entrepreneurial activity with a view to obtaining business performance gains. [--]
Materias
Market orientation,
Innovativeness,
Entrepreneurial orientation,
ROA,
Efficiency
Editor
Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA)
Publicado en
Spanish Journal of Agricultural Research, 2013 11(1), 19-31
Departamento
Universidad Pública de Navarra. Departamento de Gestión de Empresas /
Nafarroako Unibertsitate Publikoa. Enpresen Kudeaketa Saila
Versión del editor
Entidades Financiadoras
The authors acknowledge and are grateful for the
cooperation and financial support provided for the
Spanish Ministry of Science and Innovation (Project
number AGL2009-13303-C02-01).