Did London 2012 deliver a sports participation legacy?

Abstract

Despite the increasing academic interest in the analysis of the Olympic legacy, there is a relative knowledge gap as far as sports participation legacy is concerned. The authors bridge this gap by analysing the short-term sports participation legacy of the London 2012 Olympic and Paralympic Games on the adult population in England. By using data from the Active People Survey and considering different sports participation variables and the effect of the economic climate, results demonstrate a positive association with participation from hosting the Games. Participation rates were adjusted to take into account seasonality and changes in the gross domestic product (GDP), accounting in this way for the effect of the recent economic recession. The biggest effect was observed in relation to frequent participation (at least three times per week for at least 30 min) in the year immediately after the Games. In 2014, the sports participation rates fell relative to 2013 but remained higher than pre-Olympic levels. The sport participation legacy of the Olympic Games appeared to have significant differences between socio-demographic groups.