Otros documentos DGE – EKS Beste lan batzuk

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Browsing Otros documentos DGE – EKS Beste lan batzuk by Author "Aramendia Muneta, María Elena"

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    PublicationOpen Access
    Guest editorial: introduction to special issue on "History of marketing in Spain", part I
    (Emerald, 2024) Aramendia Muneta, María Elena; Ruiz Moreno, Felipe; Martínez-Ruiz, María Pilar; Gestión de Empresas; Enpresen Kudeaketa
    Special issue of the Journal of Historical Research in Marketing (JHRM) on “History of Marketing in Spain” – part I. A thorough exploration into the intricate history of marketing in Spain in several fields is presented, especially in the context of tourism. The exploration goes beyond a chronological account, aiming to spotlight the lasting impact of Generation X – a generation that has witnessed and influenced the evolution of marketing practices in Spain. Besides, an analysis of the history of marketing in Spain would not be complete without contemplating the future. As we stand on the cusp of new economic, technological, and societal changes, understanding our past becomes a compass for navigating the complexities of the marketing landscape in the years to come.
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    PublicationOpen Access
    Guest editorial: introduction to special issue on "History of marketing in Spain", part II
    (Emerald, 2024) Aramendia Muneta, María Elena; Ruiz Moreno, Felipe; Martínez-Ruiz, María Pilar; Gestión de Empresas; Enpresen Kudeaketa
    This special issue on the “History of Marketing in Spain, Part II” presents a diverse range of research that sheds light on many aspects of Spain’s marketing practices using historical perspectives. The collection covers different topics, including the evolution of the world’s oldest advertising agency, the impact of home ownership on immigrant acculturation, the adaptation of marketing strategies in cultural institutions in countries which have inherited the Spanish tradition, the changing food preferences of Spanish consumers and the transformation of travel agency promotion. These studies offer insightful analyses of Spain’s marketing history and contextualise these developments within broader social, economic and technological changes. This special issue advances our understanding of the distinctive traits and implementation of marketing techniques in Spain by examining recent innovations and long-standing traditions
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    PublicationOpen Access
    The innovation environment of the region of Navarre
    (2012) Aramendia Muneta, María Elena; Casado Redín, Iñaki; Gestión de Empresas; Enpresen Kudeaketa
    The purpose of this report is to show how the region of Navarre tackles innovation. The report presents, first at all, a quick overview of the region. Secondly, the innovation in the region is broken down according to 5 different groups: Public Institutions, University Spin‐offs or Students who intend to start businesses, Business Development Institutions, R&D institutions and Enterprises. Finally, the paper reveals results of the survey carried out in those 5 groups. The report draws attention to the great effort that Navarra is doing in order to develop innovative initiatives in the region through the 4 technological plans implemented from 2002 until the present day. Thanks to all those measures, Navarra is nowadays among the top 100 regions in the EU according to the index of the European Innovation Scoreboard and is among the top 3 in Spain. According to the main results of the survey, these are the major conclusions: ‐ Public institutions: The outcomes capture the efforts of the Government of Navarre to improve the economy of Navarre in the area of innovation, supporting enterprises in every aspect, such as fund‐raising, assistance and R&D consulting, new market areas and technology and knowledge transfer. ‐ University Spin‐off enterprises cooperate with several institutions in the creation of a new product or innovation. On the whole, they do not belong to a network. ‐ Entrepreneurial University Students show great interest in online platforms, where they can find information for their business idea or even help for their innovative projects. ‐ Business development institutions: despite the small sample available, it can be observed that these institutes usually support other organizations to raise funds for making investments in innovation and help them to obtain partners and consultancy services. ‐ R&D institutes: no matter the number of employees of R&D institutes, they belong to a network. Although they use external IT tools supporting innovation creation and technology transfer, they hardly share any information through those external tools. Enterprises look for information to support innovation and technology transfer processes by using external resources. The kind of information they search for is quite basic, not too deep. The main reason for not using this information channel is that there is no internal need. Internet seems to be the main source of information. 66% of firms receive information from universities and higher education institutions in the region. Apparently, their level of satisfaction over the information they receive is quite satisfactory. It is recommended that although the crisis in Spain is also having major impacts in Navarra the Government of Navarre should not cut down the inputs of innovation and should continue to support the economic development of the region. Thus, Navarra could maintain its preferential position in the EU and Spain in the field of innovation and in terms of GDP.
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    PublicationOpen Access
    El nuevo instrumento "Next Generation EU": reseña
    (Ministerio de Industria, Energía y Turismo, 2023) Barrio Saralegui, Cristina; Aramendia Muneta, María Elena; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
    El libro es capaz de analizar desde una perspectiva crítica la definición e implementación de los Fondos NGEU y su correspondiente plan español, el PRTR, con especial hincapié en la dimensión ambiental, la transición energética y el acceso de las PYMES.
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    PublicationOpen Access
    Technology transfer activities of universities and research institutes - Open Innovation Model - Case of Navarre
    (2012) Aramendia Muneta, María Elena; Gestión de Empresas; Enpresen Kudeaketa
    The company survey falls within the scope of the EURIS-ORP subproject, co-financed by the European Union’s Regional Development Fund (ERDF) through the INTERREG IV c programme. The objective of the survey is to ascertain to what extent the technology transfer activities of universities and research institutes conform to the open innovation model. Additionally, the survey seeks to appraise what role higher education and research institutions play in the regional innovation system. To this end, 73 telephone interviews have been conducted with heads of R&D departments of companies with previous collaboration ties with Universidad Pública de Navarra (UPNA) or having received aid for R&D projects from public administrations.