Browsing by Author "Latasa, Ignacio"

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    PublicationOpen Access
    Business plan of the new company “Desencajados”
    (2014) Pardina Ganuza, Sara; Cortiñas Ugalde, Mónica; Latasa, Ignacio; Facultad de Ciencias Económicas y Empresariales; Ekonomia eta Enpresa Zientzien Fakultatea
    The editorial market is considered to be in a recession. However, this business plan shows how looking from a different perspective can help finding important and profitable opportunities in the editorial sector. The project displays that the decrease in consumption of printed books and the prosperous increase of consumption of digital books, or eBooks, can be combined so as to create a great business. Thus, Desencajados arises to draw on that opportunity. The aim is basing the strategy on the experience of reading rather than just selling and editing books – which will be offered in digital and printed format-; offering an experience that focuses on allowing readers to be part of a community of reading-lovers that like to share opinions and would love having a closer relationship with the authors of their favorite books that will work through video calls and presentations of books in the collection. Not every editorial could achieve positive numbers within the first three years of operation; however, Desencajados counts with the precedent of Leer-e, a digital editorial pioneer in its sector that can presume from its path and experience. It is not only the motivation of creating something that