INARBE - Institute for Advanced Research in Business and Economics

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Browsing INARBE - Institute for Advanced Research in Business and Economics by Department/Institute "Institute of Smart Cities - ISC"

Now showing 1 - 6 of 6
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    PublicationOpen Access
    Agent-based simulation improves e-grocery deliveries using horizontal cooperation
    (IEEE, 2020) Serrano Hernández, Adrián; Faulín Fajardo, Javier; Torre Martínez, Rocío de la; Cadarso, Luis; Estatistika, Informatika eta Matematika; Enpresen Kudeaketa; Institute of Smart Cities - ISC; Institute for Advanced Research in Business and Economics - INARBE; Estadística, Informática y Matemáticas; Gestión de Empresas
    E-commerce has increased tremendously in recent decades because of improvements in the information and telecommunications technology along with changes in societal lifestyles. More recently, e-grocery (groceries purchased online) including fresh vegetables and fruit, is gaining importance as the most-efficient delivery system in terms of cost and time. In this respect, we evaluate the effect of cooperation-based policies on service quality among different supermarkets in Pamplona, Spain. Concerning the methodology, we deploy, firstly, a detailed survey in Pamplona in order to model e-grocery demand patterns. Secondly, we develop an agent-based simulation model for generating scenarios in cooperative and non-cooperative settings, considering the real data obtained from the survey analysis. Thus, a Vehicle Routing Problem is dynamically generated and solved within the simulation framework using a biased-randomization algorithm. Finally, the results show significant reductions in lead times and better customer satisfaction when employing horizontal cooperation in e-grocery distribution.
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    PublicationOpen Access
    Attention to product images in an online retailing store: an eye-tracking study considering consumer goals and type of product
    (California State University Press, 2022) Chocarro Eguaras, Raquel; Cortiñas Ugalde, Mónica; Villanueva Larre, Arantxa; Institute for Advanced Research in Business and Economics - INARBE; Institute of Smart Cities - ISC
    The visual content of the product area is crucial in an e-commerce site. This paper studies the differences in attention to product images in the product area in e-commerce sites considering the effects of purchase stage and product category. Attention to product images on websites is measured using eye-tracking in two experiments with 58 students and 66 subjects, with four product categories and four purchase tasks in each one. Our results show that pictures, in general, attract attention first, before the product names and price information. Furthermore, images attract less total attention than textual information. Images attract less attention when they are not crucial for completing the task, such as when purchasing a determined product or when locating product tracking information. Younger people (less than 30) spend much less time viewing the product pictures than older age groups (50 or more). According to our results, e-retailers could improve their sites’ performance by adapting the products’ presentation to the purchase tasks and visitor characteristics.
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    PublicationEmbargo
    Binary relations coming from solutions of functional equations: orderings and fuzzy subsets
    (World Scientific Publishing Company, 2017) Campión Arrastia, María Jesús; Miguel Turullols, Laura de; García Catalán, Olga Raquel; Induráin Eraso, Esteban; Abrísqueta Usaola, Francisco Javier; Automatika eta Konputazioa; Matematika; Institute of Smart Cities - ISC; Institute for Advanced Research in Business and Economics - INARBE; Institute for Advanced Materials and Mathematics - INAMAT2; Automática y Computación; Matemáticas; Universidad Pública de Navarra / Nafarroako Unibertsitate Publikoa
    We analyze the main properties of binary relations, defined on a nonempty set, that arise in a natural way when dealing with real-valued functions that satisfy certain classical functional equations on two variables. We also consider the converse setting, namely, given binary relations that accomplish some typical properties, we study whether or not they come from solutions of some functional equation. Applications to the numerical representability theory of ordered structures are also furnished as a by-product. Further interpretations of this approach as well as possible generalizations to the fuzzy setting are also commented. In particular, we discuss how the values taken for bivariate functions that are bounded solutions of some classical functional equations define, in a natural way, fuzzy binary relations on a set.
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    PublicationOpen Access
    An extended behavior model for explaining the willingness to pay to reduce the air pollution in road transportation
    (Elsevier, 2021) Sánchez García, Mercedes; Zouaghi, Ferdaous; Lera López, Fernando; Faulín Fajardo, Javier; Enpresen Kudeaketa; Ekonomia; Estatistika, Informatika eta Matematika; Institute on Innovation and Sustainable Development in Food Chain - ISFOOD; Institute for Advanced Research in Business and Economics - INARBE; Institute of Smart Cities - ISC; Gestión de Empresas; Economía; Estadística, Informática y Matemáticas
    Road transportation constitutes a key sector in developed countries, as an essential catalyst for economic and social activities. Nevertheless, it is relevant to emphasize the negative impacts of this activity identified in Economics as negative externalities. At the European Union, road transportation is the main cause of the air pollution impact on the population. Thus, this study explores the factors that influence the willingness to pay (WTP) on behalf of the citizens to reduce air pollution generated by road transport. In doing so, we propose two fundamental theoretical frameworks to explain individual behavior towards the environment actions: the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) models. A questionnaire survey with 1,612 residents was used to collect data in 65 localities located in the Spanish Pyrenees and performing a statistical analysis with the resulting data relied on application of Structural Equation Models (SEM). Moreover, the survey results highlight the importance of psychological aspects as predictors of proenvironmental behaviors. Our empirical results provide a novel contribution about how governments and educational policies can enhance the positive attitude towards environmental actions, unifying the struggle in favor of environmental protection from early childhood.
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    PublicationOpen Access
    Optimizing energy consumption in transportation: literature review, insights, and research opportunities
    (MDPI, 2020) Corlu, Canan Gunes; Torre Martínez, Rocío de la; Serrano Hernández, Adrián; Juan Pérez, Ángel Alejandro; Faulín Fajardo, Javier; Institute for Advanced Research in Business and Economics - INARBE; Institute of Smart Cities - ISC
    From airplanes to electric vehicles and trains, modern transportation systems require large quantities of energy. These vast amounts of energy have to be produced somewhere—ideally by using sustainable sources—and then brought to the transportation system. Energy is a scarce and costly resource, which cannot always be produced from renewable sources. Therefore, it is critical to consume energy as efficiently as possible, that is, transportation activities need to be carried out with an optimal intake of energetic means. This paper reviews existing work on the optimization of energy consumption in the area of transportation, including road freight, passenger rail, maritime, and air transportation modes. The paper also analyzes how optimization methods—of both exact and approximate nature—have been used to deal with these energy-optimization problems. Finally, it provides insights and discusses open research opportunities regarding the use of new intelligent algorithms—combining metaheuristics with simulation and machine learning—to improve the efficiency of energy consumption in transportation.
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    PublicationOpen Access
    Urban e-grocery distribution design in Pamplona (Spain) applying an agent-based simulation model with horizontal cooperation scenarios
    (MDPI, 2021) Serrano Hernández, Adrián; Torre Martínez, Rocío de la; Cadarso, Luis; Faulín Fajardo, Javier; Institute of Smart Cities - ISC; Institute for Advanced Research in Business and Economics - INARBE
    E-commerce has boosted in the last decades because of the achievements of the information and telecommunications technology along with the changes in the society life-style. More recently, the groceries online purchase (or e-grocery), has also prevailed as a way of making the weekly shopping, particularly, the one including fresh vegetables and fruit. Furthermore, this type of virtual shopping in supermarkets is gaining importance as the most efficient delivery system in cost and time. Thus, we have evaluated in this study the influence of the cooperation-based policies on costs and service quality among different supermarkets in Pamplona, Spain. Concerning methodology, first of all, we carried out a survey in Pamplona having the purpose of modelling the demand patterns about e-grocery. Second, we have developed an agent-based simulation model for generating scenarios in non-cooperative, limited cooperation, and full cooperation settings, considering the real data obtained from the survey analysis. At this manner, Vehicle Routing Problems (VRP) and Multi Depot VRPs (MDVRP) are dynamically generated and solved within the simulation framework using a biased-randomization algorithm. Finally, the results show significant reductions in distance driven and lead times when employing horizontal cooperation in e-grocery distribution.