Aramendia Muneta, María Elena
Loading...
Email Address
person.page.identifierURI
Birth Date
Job Title
Last Name
Aramendia Muneta
First Name
María Elena
person.page.departamento
Gestión de Empresas
person.page.instituteName
INARBE. Institute for Advanced Research in Business and Economics
ORCID
person.page.observainves
person.page.upna
Name
- Publications
- item.page.relationships.isAdvisorOfPublication
- item.page.relationships.isAdvisorTFEOfPublication
- item.page.relationships.isAuthorMDOfPublication
2 results
Search Results
Now showing 1 - 2 of 2
Publication Open Access Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics(Taylor & Francis, 2025-04-04) Gutiérrez Jauregi, Alaitz; Aramendia Muneta, María Elena; Gómez Cámara, Irene; Gestión de Empresas; Enpresen Kudeaketa; Economía; Ekonomia; Universidad Pública de Navarra / Nafarroako Unibertsitate PublikoaSouth Korean pop culture, K-Pop, is a global cultural force driven by catchy melodies, exceptional vocal abilities, captivating dance movements, and active social media engagement. This study explores the global dissemination of K-Pop, focusing on the role of social media and fan communities in examining cultural impact, fan dynamics, and transformative potential. Key research inquiries address fan engagement¿s contribution to global dissemination, challenges to cultural norms, the influence of fan characteristics on social media behavior, and transformative impacts on societal issues. Organized into four parts, the research delves into the evolution of K-Pop, conducts a literature review on K-Pop fandom, analyses characteristics of K-Pop fandom members per their perceptions, and surveys 315 enthusiasts on engagement dynamics, idol influence, and fandom¿s role in social and political initiatives. Findings reveal the intricate evolution of K-Pop, highlighting social media¿s role in forming emotional connections and shaping fan behavior. The study concludes that K-Pop operates as a dynamic cultural force challenging norm, with fan engagement playing a pivotal role in dissemination, societal impact, shaping narratives, and addressing social issues. Originality is found in the holistic approach, theoretical frameworks, and a comprehensive survey, offering a distinctive understanding of the K-Pop phenomenon and its fan community.Publication Open Access Perception of technology use, online safety, and advertising among minors(IGI Global, 2025) Gutiérrez Jauregi, Alaitz; Aramendia Muneta, María Elena; Alarcón López, Rocío; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBEThe spread of communication technology has transformed socialization, with Spain consistently exceeding the European average in internet access¿Navarra notably leads in connectivity. However, excessive internet use, particularly among youth, poses challenges. Responsibility for minors' tech use extends beyond parents to society and institutions. This study uses quantitative research on a representative sample of minors, analysing both perceived and actual usage, and the role of social agents in shaping internet habits and safety perceptions. Results highlight the importance of social context in digital habits, revealing links between safety perceptions, parental control, and technology norms. The study also explores perceptions of online advertising, emphasizing the need to raise privacy awareness and regulate ads targeting minors, offering insights into youth digital consumption challenges.