Aramendia Muneta, María Elena

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https://academica-e.unavarra.es/handle/2454/48555

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Aramendia Muneta

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María Elena

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Gestión de Empresas

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INARBE. Institute for Advanced Research in Business and Economics

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0000-0001-6167-3194

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88658

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6579

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End date: 2019 × Subject: Spain ×

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Now showing 1 - 2 of 2
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    PublicationOpen Access
    The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
    (North American Business Press, 2016) Aramendia Muneta, María Elena; Reardon, James; Gestión de Empresas; Enpresen Kudeaketa
    This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively based on the idea of preserving the domestic economy. Thus, it would logically follow that when the economy is in recession or crisis, this phenomenon might be exaggerated. Spain is one of the areas most affected by the global economic crisis, and within this country, young students have been among the hardest hit. There are four hypotheses: H1a: Ethnocentric attitudes of consumers have a positive effect on Domestic Purchase Behavior; H1b: Ethnocentric attitudes of consumers have a negative effect on Foreign Purchase Behavior; H2: National Identification has a positive effect on Ethnocentricity; H3: Cosmopolitanism has a negative effect on Ethnocentricity. Hypotheses H1a, H1b, and H2 are supported while H3 is not supported.
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    PublicationOpen Access
    Spaniards and Spanish product image amont the Chinese: implications for marketing strategies
    (Cambridge Scholars Publishing, 2016) Aramendia Muneta, María Elena; Grande Esteban, Ildefonso; Gestión de Empresas; Enpresen Kudeaketa
    This article reports the results of an exploratory study among the Chinese about General Country Attributes (GCA) and General Product Attributes (GPA) in Spain. The objective of the research is to measure the images of the people and the products. Country and product image are important variables that help explain, and can also affect, the consumers’ readiness to buy. Having lived in or having visited the target country has a negative influence on the country-of-origin image. Women and young Chinese people share more leniency than men when judging the people and the products.