Martín Martín, Óscar

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Martín Martín

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Óscar

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Gestión de Empresas

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INARBE. Institute for Advanced Research in Business and Economics

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Now showing 1 - 3 of 3
  • PublicationOpen Access
    Speed of internationalization: conceptualization, measurement and validation
    (Elsevier, 2014) Chetty, Sylvie; Johanson, Martin; Martín Martín, Óscar; Gestión de Empresas; Enpresen Kudeaketa
    To better manage and understand the speed at which firms internationalize, managers and scholars need an appropriate conceptualization and a reliable and valid measure of speed of internationalization. The literature, however, adopts a limited temporal perspective and usually conceptualizes and measures it as the time it takes the firm to start to internationalize. This unidimensional view neglects the central aspects of internationalization that create speed. Our purpose is, therefore, to propose a new, theory-driven – embedded in the main concepts of the original Uppsala model – and multidimensional conceptualization and operationalization. The main contribution is that we develop this conceptualization and measure.
  • PublicationOpen Access
    The incremental expansion of Born Internationals: a comparison of new and old Born Internationals
    (Elsevier, 2015) Johanson, Martin; Martín Martín, Óscar; Gestión de Empresas; Enpresen Kudeaketa
    Not much is known about the characteristics of “early internationalizers” in their later life and there is scant empirical literature – and an acute need for quantitative studies – about the features of Born Internationals (BIs) after their first years of operation. In this context, we aim to describe the later life of BIs and determine whether some of the critical aspects of internationalization are visible in their post-birth features. This study contributes to the literature on internationalization by providing quantitative evidence on key post-birth characteristics of BIs. Guided by five research hypotheses, it explores changes in the BIs’ profile and tests whether or not there are differences between newer BIs and older ones in a sample of SMEs. The results support the basic cumulative dynamics proposed by the incremental school in terms of international business experience, international commitment, and level of internationalization, which implies that these factors can to some extent be viewed as driving forces in the internationalization process of BIs.
  • PublicationOpen Access
    Dual business relationships, opportunity knowledge, and new product development: a study on returnee young ventures
    (American Marketing Association, 2019) Bai, Wensong; Johanson, Martin; Martín Martín, Óscar; Gestión de Empresas; Enpresen Kudeaketa
    The effects on innovation of the dual embeddedness of returnee young ventures (RYVs) in both domestic and international networks of relationships and knowledge contexts are important for value creation, growth, and success of these firms and embody a unique research opportunity. Drawing on a framework combining a business relationship perspective and the knowledge-based view, the authors propose that RYVs take advantage of business relationships and opportunity knowledge from both international and domestic markets to nurture their innovation. They test their model on a sample of 200 RYVs in China. The findings reveal that business relationships are essential for acquiring knowledge about technological and business opportunities, though only international opportunity knowledge and domestic business relationships positively influence new product development. In addition, the interaction between international and domestic business relationships constrains firms' capacity for obtaining international opportunity knowledge. This study offers insights into how the trade-offs between dual relationships and subsequently sourced knowledge contribute to new product development in emerging markets, and it extends the discussion on the paradox view of business relationships with geographically dispersed actors.