Martín Martín, Óscar

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https://academica-e.unavarra.es/handle/2454/49546

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Martín Martín

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Óscar

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Gestión de Empresas

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INARBE. Institute for Advanced Research in Business and Economics

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0000-0003-1043-2133

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88525

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2038

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2014 - 201912020 - 20221
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Subject: Business networks ×

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Now showing 1 - 2 of 2
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    PublicationOpen Access
    Dual embeddedness, influence and performance of innovating subsidiaries in the multinational corporation
    (Elsevier, 2014) Ciabuschi, Francesco; Holm, Ulf; Martín Martín, Óscar; Gestión de Empresas; Enpresen Kudeaketa
    This study adopts a business network view to study the effects of subsidiary embeddedness on both subsidiary influence within the MNC and innovation-related business performance. Through Structural Equation Modeling we analyze subsidiary relationships connected to 85 innovation projects. The results show that external and corporate embeddedness are complementary contexts, although they affect subsidiary influence and performance differently. Whereas external embeddedness directly affects innovation-related business performance, corporate embeddedness strengthens the subsidiary’s influence within the MNC, which in turn positively relates to performance. Moreover, as the study also finds that external and corporate embeddedness are positively associated, it stresses the issue of simultaneously balancing both external and corporate relationships (i.e. dual embeddedness) to nurture innovation projects.
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    PublicationOpen Access
    Foreign market entry knowledge and international performance: the mediating role of international market selection and network capability
    (Elsevier, 2022) Martín Martín, Óscar; Chetty, Sylvie; Bai, Wensong; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE; Gestión de Empresas
    While the literature emphasizes the importance of knowledge and foreign market knowledge for international performance, it is unclear about the intervening/mediating relationships. From a knowledge-based view and network approach, we posit that previous foreign market entry (FME) knowledge can be used in the selection of international markets and to enhance network capabilities and international performance. We test the relationships between these constructs in a sample of 140 Australian SMEs. We contribute to the international SME literature by explaining important mechanisms through which FME knowledge affects SMEs’ international performance. International market selection and network capability mediate its relationship with international performance.