Benito Ostolaza, Juan Miguel

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https://academica-e.unavarra.es/handle/2454/48704

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Benito Ostolaza

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Juan Miguel

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Economía

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INARBE. Institute for Advanced Research in Business and Economics

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0000-0002-6971-9086

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88625

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3240

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End date: 2021 × Subject: Child obesity ×

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    PublicationOpen Access
    Using visual stimuli to promote healthy snack choices among children
    (Elsevier, 2021) Benito Ostolaza, Juan Miguel; Echavarri, Rebeca; García Prado, Ariadna; Osés Eraso, Nuria; Ekonomia; Institute for Advanced Research in Business and Economics - INARBE; Economía
    Most interventions against obesity use information to persuade people to change their behavior, with moderate results. Because eating involves automatic routines, new approaches have emerged appealing to non-reflective cognitive processes. Through a randomized controlled trial, we evaluated the impact of visual stimuli (positive and negative) on children's snack-choices at school. Results showed that the negative stimulus had no effect, while the positive stimulus increased the probability among girls of choosing a healthy snack. We also found that children with excess weight had a larger baseline probability of choosing the healthy snack than those without. We conclude that happy emojis, used to nudge non-reflective processes, can steer children towards healthy choices.