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De la Torre Martinez, Rocío de la

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De la Torre Martinez

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Rocío de la

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Gestión de Empresas

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0000-0002-8662-8901

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811619

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Subject: E-commerce ×

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    PublicationOpen Access
    Agent-based simulation improves e-grocery deliveries using horizontal cooperation
    (IEEE, 2020) Serrano Hernández, Adrián; Faulín Fajardo, Javier; De la Torre Martinez, Rocío de la; Cadarso, Luis; Estatistika, Informatika eta Matematika; Enpresen Kudeaketa; Institute of Smart Cities - ISC; Institute for Advanced Research in Business and Economics - INARBE; Estadística, Informática y Matemáticas; Gestión de Empresas
    E-commerce has increased tremendously in recent decades because of improvements in the information and telecommunications technology along with changes in societal lifestyles. More recently, e-grocery (groceries purchased online) including fresh vegetables and fruit, is gaining importance as the most-efficient delivery system in terms of cost and time. In this respect, we evaluate the effect of cooperation-based policies on service quality among different supermarkets in Pamplona, Spain. Concerning the methodology, we deploy, firstly, a detailed survey in Pamplona in order to model e-grocery demand patterns. Secondly, we develop an agent-based simulation model for generating scenarios in cooperative and non-cooperative settings, considering the real data obtained from the survey analysis. Thus, a Vehicle Routing Problem is dynamically generated and solved within the simulation framework using a biased-randomization algorithm. Finally, the results show significant reductions in lead times and better customer satisfaction when employing horizontal cooperation in e-grocery distribution.