Chocarro Eguaras, Raquel

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https://academica-e.unavarra.es/handle/2454/48850

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Chocarro Eguaras

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Raquel

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Gestión de Empresas

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INARBE. Institute for Advanced Research in Business and Economics

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0000-0001-8882-9013

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88608

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2686

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Author: Berné, Carmen × Subject: Retailing ×

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    PublicationOpen Access
    Editorial: the impact of AI-enabled technologies in e-commerce and omnichannel retailing
    (Frontiers Media, 2021) Cortiñas Ugalde, Mónica; Berné, Carmen; Chocarro Eguaras, Raquel; Niilssen, Frode; Rubio, Natalia; Gestión de Empresas; Enpresen Kudeaketa
    Organization's adoption of technology has been an important topic over decades. There is also little doubt that technology influence and has an impact on how organization work and to some extent also on how they are organised. Various disciplines have addressed this issue and many perspectives have been applied over time. The rapidly growing interest for studying technology adoption strategies and outcomes of the implementation of these strategies have led to a wide range of contributions across disciplines. The richness of contributions illustrates the need for knowledge development in this field. At the other side, there is also time and need for some consolidation and review for future directions of the research effort.