Arce Urriza, Marta

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https://academica-e.unavarra.es/handle/2454/48570

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Arce Urriza

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Marta

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Gestión de Empresas

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INARBE. Institute for Advanced Research in Business and Economics

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0000-0002-5095-3788

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88676

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7517

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2015 - 201912020 - 20241
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Author: Villanueva Orbaiz, María Luisa × Has files: true ×

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    PublicationOpen Access
    An investigation of multichannel shopping behavior: evolution in a grocery retailer in Spain
    (Nova Science Publications, 2015) Arce Urriza, Marta; Cebollada Calvo, Javier; Villanueva Orbaiz, María Luisa; Gestión de Empresas; Enpresen Kudeaketa
    E-commerce in Spain is growing year by year, boosted mainly by the positive evolution of three variables such as: the percentage of Internet users, the proportion of Internet shoppers, and the average online spending per shopper. However, although grocery retailers were among the first marketers to incorporate the Internet as an additional shopping channel online grocery shopping in Spain is still low. In this work we analyze the evolution of the online shopping behavior for groceries for the same groups of clients of one of the major grocery retailers in Spain in a 4 years elapsed time. This chain was a pioneer selling groceries online, opening its online store in 2001. To do so, we analyze the purchase behavior of the clients per channel (offline and online), and the characteristics of the shopping baskets per client at each purchase occasion or trip. We also classify customers evaluating their use of the two channels.
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    PublicationOpen Access
    The role of active and passive resistance in new technology adoption by final consumers: the case of 3D printing
    (Elsevier, 2024) Villanueva Orbaiz, María Luisa; Arce Urriza, Marta; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE; Universida Pública de Navarra / Nafarroako Unibertsitate Publikoa
    From a model or digital design, 3D printing is a set of “additive” manufacturing technologies capable of creating a 3-dimensional object. The maxim “If you can draw it, you can print it” defines the possibilities this technology offers. Society was surprised that new digital technologies allowed the transformation of tangible products into intangible products. Currently, 3D printing provides the opposite possibility, allowing for the creation of new and customized products at the time and place the user needs. This implies a change of mind from a subtractive to an additive process in the industrial field and a true innovation from buying to home production in the domestic sphere.