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Barrio Saralegui, Cristina

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https://academica-e.unavarra.es/handle/2454/48675

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Barrio Saralegui

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Cristina

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Gestión de Empresas

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0009-0008-1477-234X

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812819

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2017 - 201922020 - 20231
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    PublicationOpen Access
    International market selection: an application of the shift-share model to the spanish wine industry
    (2017) Barrio Saralegui, Cristina; Martín Martín, Óscar; Facultad de Ciencias Económicas y Empresariales; Ekonomia eta Enpresa Zientzien Fakultatea
    Internationalization is one of the most important and challenging strategic decisions companies take nowadays. Considering the need of minimizing the potential adverse consequences of targeting inadequate markets, systematic International Market Selection (IMS) methods are employed. Nevertheless, Small and Medium-Sized Enterprises (SMEs) cannot afford these sometimes costly and complex models in their internationalization process due to lack of knowledge, time and resources. Instead, they follow their intuition or other company’s suggestions. In order to solve the proposed problem, this project provides an application of the Shift-Share model, a well-known method for analyzing growth rate variations. The selected study subject is the Spanish wine industry by virtue of its importance internationally and the predominance of SMEs. The stepwise description, the use of accessible data and the easy-tounderstand results are some of the key strengths the suggested model holds in its attempt to reinforce the widespread in use of IMS methods among SMEs.
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    PublicationOpen Access
    Personnel needs estimation: simultaneous two-model production in final revision shop at Wolkswagen en Navarra
    (2017) Barrio Saralegui, Cristina; Agustín Martín, Alba; Facultad de Ciencias Económicas y Empresariales; Ekonomia eta Enpresa Zientzien Fakultatea
    Volkswagen Navarra has traditionally manufactured one model at a time. However, in 2019, to the assembly of VW270, to-be-launched in July 2017, a second variant will be incorporated, VW216. Consequently, the company will start applying a simultaneous twomodel production for the first time in its history. This new strategy encounters many challenges for which Volkswagen Navarra needs to prepare in advance. Personnel needs is one of them. For this purpose, both general and industry-specific variables have been studied to develop a template for Final Revision Shop, the last phase in a vehicle’s production procedure. Moreover, heuristics has been incorporated in the design of a stepwise logical methodology to systemize the design of hiring calendars. Despite the complexity inherent to the incorporation of real life specifications in an operational model, both proposed methods are simple and straightforward attempting to make a direct impact on its subsequent extension and future applications.
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    PublicationOpen Access
    El nuevo instrumento "Next Generation EU": reseña
    (Ministerio de Industria, Energía y Turismo, 2023) Barrio Saralegui, Cristina; Aramendia Muneta, María Elena; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
    El libro es capaz de analizar desde una perspectiva crítica la definición e implementación de los Fondos NGEU y su correspondiente plan español, el PRTR, con especial hincapié en la dimensión ambiental, la transición energética y el acceso de las PYMES.