(Cambridge Scholars Publishing, 2016) Aramendia Muneta, María Elena; Grande Esteban, Ildefonso; Gestión de Empresas; Enpresen Kudeaketa
This article reports the results of an exploratory study among the Chinese
about General Country Attributes (GCA) and General Product Attributes
(GPA) in Spain. The objective of the research is to measure the images of
the people and the products. Country and product image are important
variables that help explain, and can also affect, the consumers’ readiness
to buy. Having lived in or having visited the target country has a negative
influence on the country-of-origin image. Women and young Chinese
people share more leniency than men when judging the people and the
products.
