(Graz University of Technology, IICM, 2010) Alcalde Bagüés, Susana; Zeidler, Andreas; Klein, Cornel; Fernández Valdivielso, Carlos; Matías Maestro, Ignacio; Ingeniería Eléctrica y Electrónica; Ingeniaritza Elektrikoa eta Elektronikoa
Protection of personal data in the Internet is already a challenge today. Users have to
actively look up privacy policies of websites and decide whether they can live with the terms of
use. Once discovered, they are forced to make a ”‘take or leave”’ decision. In future living and
working environments, where sensors and context-aware services are pervasive, this becomes an
even greater challenge and annoyance. The environment is much more personalized and users
cannot just ”‘leave”’. They require measures to prevent, avoid and detect misuse of sensitive
data, as well as to be able to negotiate the purpose of use of data. We present a novel model
of privacy protection, complementing the notion of enterprise privacy with the incorporation of
personal privacy towards a holistic privacy management system. Our approach allows non-expert
users not only to negotiate the desired level of privacy in a rather automated and simple way, but
also to track and monitor the whole life-cycle of data.
