Publication:

Business plan for the mobile application "DNow"

The purpose of this business plan is to analyse the viability of the mobile app DNow, mobile application with personalized news. Even though DNow might be a great product, that is not enough for it to be successful without a strong plan. We started by conducting a market analysis to have a better understanding of the mobile market in Spain and the consumers of information in Navarre. The results from the researches showed an increasing popularity of the smartphones in Spain, and a clear change in the behaviour of the consumers of information. The interviews showed that the people like to be informed about what interests them and they perceive that the newspapers publish too much information and it is impossible to consume all of it. The results from the survey showed that the smartphones and apps are very popular and the respondents liked the idea of an app with personalized news. Since the results from the market analysis seemed to confirm a want for personalized news, we decided to continue the plan, and design a marketing plan for DNow