Ugarte Longás, Ana2014-10-012015-04-012014https://academica-e.unavarra.es/handle/2454/13474¿Can you imagine living in an apartment or house that improves your quality of life? The company Domótica DaVinci is recognized by its experience offering home automation products and services assuring comfort at home and at work. It is recognized for its projects, products and services in terms of quality, innovation, sustainability and adaptation to the needs of today's society. One of the great advantages they have is their international expansion. After doing a good analysis of the company, some objectives have been established to be carried out with a selection of strategies and action plans in order to increase consumer awareness of the benefits that home automation can bring to them, and to increase the attractiveness of the company to encourage purchaseapplication/pdfengMarketing planHome automationInternational ambitionIncrease salesIncrease awarenessinfo:eu-repo/semantics/bachelorThesis2014-09-24info:eu-repo/semantics/openAccess