Rodríguez Rincón, YerayMunárriz Iriarte, AnaGoicoechea López-Vailo, María IsabelCampión Arrastia, María Jesús2024-10-102024-10-102023Rodríguez, Y., Munárriz, A., Goicoechea, M. I., Campión, M. J. (2023) Mathematics in economic and business science: how to reach the top without a pathway. In Domenech, J., Menéndez Álvarez-Hervia, D., Martínez-Varea, A., Llácer-Iglesias, R. M., Brunetto D. (Eds.), 9th International Conference on Higher Education Advances (HEAd'23) (pp. 605-613). Universitat Politècnica de València. https://doi.org/10.4995/HEAd23.2023.16124.978-84-1396-085-210.4995/HEAd23.2023.16124https://academica-e.unavarra.es/handle/2454/52176The level of mathematical knowledge with which students enter Economics and Business Administration Degrees varies according to the Baccalaureate pathway taken. The Zone of Real Development of students coming from the Social Sciences Baccalaureate differs from the Necessary Zone of Real Development for the correct acquisition of academic competences, which is close to that developed in the Scientific-Technological pathway. In order to characterise the existing mathematical deficit, a quantitative and perceptive analysis of the mathematical deficiencies of new students in those Degrees coming from the Social Sciences pathway is proposed. The results allow the identification of various areas where training deficiencies exist, which are corroborated by the students' perception. To solve them, the creation of a virtual platform that identifies, in a personalised way, the deficiencies of each student is proposed. Through guided gamification, the complementary course would allow students to reach the Necessary Real Development Zone before starting University.application/pdfeng© 2023 International Conference on Higher Education Advances. Editorial Universitat Politècnica de València. This work is licensed under a Creative Commons License CC BY-NC-SA 4.0BusinessDigital innovation projectEconomicsMathematicsinfo:eu-repo/semantics/conferenceObject2024-10-10info:eu-repo/semantics/openAccess