Cortiñas Ugalde, MónicaBerné, CarmenChocarro Eguaras, RaquelNiilssen, FrodeRubio, Natalia2021-06-172021-06-17202110.3389/fpsyg.2021.718885https://academica-e.unavarra.es/handle/2454/39969Organization's adoption of technology has been an important topic over decades. There is also little doubt that technology influence and has an impact on how organization work and to some extent also on how they are organised. Various disciplines have addressed this issue and many perspectives have been applied over time. The rapidly growing interest for studying technology adoption strategies and outcomes of the implementation of these strategies have led to a wide range of contributions across disciplines. The richness of contributions illustrates the need for knowledge development in this field. At the other side, there is also time and need for some consolidation and review for future directions of the research effort.2 p.application/pdfeng© 2021 Cortinas, Berne, Chocarro, Niilssen and Rubio. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.Artificial IntelligenceRetailingInformation and communication technologies (ICT)Otros / BestelakoakAcceso abierto / Sarbide irekiainfo:eu-repo/semantics/openAccess