Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation

Aramendia Muneta, María Elena2022-05-092022-05-092015https://academica-e.unavarra.es/handle/2454/42889Póster presentado al 27º Congreso de Marketing (AEMARK). Pamplona, 2015The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm).application/pdfengeWOmCorporate reputationElectronic word-of-mouthUnderstanding the impact of electronic word-of-mouth (eWom) on corporate reputationinfo:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/openAccess