Villanueva Orbaiz, María LuisaArce Urriza, Marta2024-09-132024-09-132024Villanueva Orbaiz, M. L., Arce-Urriza, M. (2024) The role of active and passive resistance in new technology adoption by final consumers: the case of 3D printing. Technology in Society, 77, 1-22. https://doi.org/10.1016/j.techsoc.2024.102500.0160-791X10.1016/j.techsoc.2024.102500https://academica-e.unavarra.es/handle/2454/51626From a model or digital design, 3D printing is a set of “additive” manufacturing technologies capable of creating a 3-dimensional object. The maxim “If you can draw it, you can print it” defines the possibilities this technology offers. Society was surprised that new digital technologies allowed the transformation of tangible products into intangible products. Currently, 3D printing provides the opposite possibility, allowing for the creation of new and customized products at the time and place the user needs. This implies a change of mind from a subtractive to an additive process in the industrial field and a true innovation from buying to home production in the domestic sphere.application/pdfeng© 2024 The Authors. This is an open access article under the CC BY-NC license.3D printingInnovation resistanceAdditive manufacturingConsumer adoptionDigital transformationPassive resistanceinfo:eu-repo/semantics/article2024-09-13info:eu-repo/semantics/openAccess