Listar por autor UPNA "Martín Martín, Óscar"
Mostrando ítems 1-11 de 11
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Causal foreign market selection and effectual entry decision-making: the mediating role of collaboration to enhance international performance
Foreign market selection and entry are important decisions for internationalizing small and medium-sized enterprises (SMEs) because they involve uncertainty, and influence performance. While it is inherent in effectual ... -
Country distance (COD): development and validation of a new objective measure
We propose a multidimensional and objective measure, Country Distance (COD), as a comprehensive measure of distance between countries. Although the literature has called for a measure like this, in particular to support ... -
Country distance: an objective measure and its impact on international market selection
We develop a construct, country distance, which we define as the objective differences between countries and that can be measured using secondary information sources. Our research advances understanding of country distance ... -
Determinants of mobile social media use, customer heterogeneity, and international microsegmentation
How to effectively examine the heterogeneous nature of consumer preferences across borders and cultures is a challenge for firms that use mobile social media. This study identifies the determinants of individuals’ mobile ... -
Dual business relationships, opportunity knowledge, and new product development: a study on returnee young ventures
The effects on innovation of the dual embeddedness of returnee young ventures (RYVs) in both domestic and international networks of relationships and knowledge contexts are important for value creation, growth, and success ... -
Dual embeddedness, influence and performance of innovating subsidiaries in the multinational corporation
This study adopts a business network view to study the effects of subsidiary embeddedness on both subsidiary influence within the MNC and innovation-related business performance. Through Structural Equation Modeling we ... -
Foreign market entry knowledge and international performance: the mediating role of international market selection and network capability
While the literature emphasizes the importance of knowledge and foreign market knowledge for international performance, it is unclear about the intervening/mediating relationships. From a knowledge-based view and network ... -
The incremental expansion of Born Internationals: a comparison of new and old Born Internationals
Not much is known about the characteristics of “early internationalizers” in their later life and there is scant empirical literature – and an acute need for quantitative studies – about the features of Born Internationals ... -
Relevant dimensions and contextual weights of distance in international business decisions: evidence from Spanish and Chinese outward FDI
We investigate how distance and different dimensions of distance between countries explain the outward FDI of firms according to distinct home country contexts. We identify three important dimensions of country distance: ... -
Speed of internationalization: conceptualization, measurement and validation
To better manage and understand the speed at which firms internationalize, managers and scholars need an appropriate conceptualization and a reliable and valid measure of speed of internationalization. The literature, ... -
Value creation in mobile social media: a systematic review and agenda for future research
Purpose: the purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. ...