Now showing items 1-6 of 6

    • La aplicación del marketing a la educación superior 

      Múgica Grijalba, José Miguel Upna Orcid (Universidad Pública de Navarra / Nafarroako Unibertsitate Publikoa, 2011)   Otros / Bestelakoak  OpenAccess
      El marketing está formado por visiones, ideas, planes, análisis y actividades integradas en diversas áreas de la organización, en sus procesos internos y externos, y en el entramado de organizaciones e individuos que ...
    • Direct and indirect tourism online channels. Do they have a different potential for customer loyalty? 

      Múgica Grijalba, José Miguel Upna Orcid; Berné, Carmen (MDPI, 2020)   Artículo / Artikulua  OpenAccess
      To manage their competitive goals, e-tourism service companies, in direct and in indirect channels respectively, need to know the antecedents of customer loyalty. Customer loyalty, generated by satisfaction in its various ...
    • The impact of market environments on marketing relationships 

      Betancourt, Roger R.; Chocarro Eguaras, Raquel Upna Orcid; Cortiñas Ugalde, Mónica Upna Orcid; Elorz Domezain, Margarita Upna Orcid; Múgica Grijalba, José Miguel Upna Orcid (Canadian Center of Science and Education, 2014)   Artículo / Artikulua  OpenAccess
      This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ...
    • Marketina goi mailako hezkuntzan aplikatzea 

      Múgica Grijalba, José Miguel Upna Orcid (Universidad Pública de Navarra / Nafarroako Unibertsitate Publikoa, 2011)   Otros / Bestelakoak  OpenAccess
      El marketing está formado por visiones, ideas, planes, análisis y actividades integradas en diversas áreas de la organización, en sus procesos internos y externos, y en el entramado de organizaciones e individuos que ...
    • Private sales clubs: a 21st century distribution channel 

      Betancourt, Roger R.; Cortiñas Ugalde, Mónica Upna Orcid; Chocarro Eguaras, Raquel Upna Orcid; Elorz Domezain, Margarita Upna Orcid; Múgica Grijalba, José Miguel Upna Orcid (Elsevier, 2017)   Artículo / Artikulua  OpenAccess
      Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...
    • The use of a retail store database for brand choice analysis 

      Berné, Carmen; Cortiñas Ugalde, Mónica Upna Orcid; Elorz Domezain, Margarita Upna Orcid; Múgica Grijalba, José Miguel Upna Orcid (Taylor & Francis, 2004)   Artículo / Artikulua  OpenAccess
      Retailers who wish to make decisions for a single store and have access to the scanner data of all purchases and to the scanner data of customer card-holders may worry about erroneous inferences when using one of the two ...