Now showing items 1-19 of 19

    • Circular fashion: cluster analysis to define advertising strategies 

      Aramendia Muneta, María Elena Upna Orcid; Ollo López, Andrea Upna Orcid; Simón Elorz, Katrin Upna Orcid (MDPI, 2022)   Artículo / Artikulua  OpenAccess
      The 2030 Agenda for Sustainable Development adopted by all United Nations Member States in 2015 provides a catalogue of 17 Sustainable Development Goals (SDG). In this context, Circular fashion stands out as one of the ...
    • Co-designing doctoral programs to enhance postgraduate students' employability: insights from industry stakeholders 

      Pérez García, Raquel María Upna Orcid; Erro Garcés, Amaya Upna Orcid; Aramendia Muneta, María Elena Upna Orcid; López Peláez, Antonio (Emerald, 2023)   Artículo / Artikulua  OpenAccess
      Purpose: Doctoral programs play a crucial role in promoting innovation and technology transfer in universities. To design these programs effectively and with a co-design perspective, it is essential to consider all ...
    • Consumers' awareness and attitudes in circular fashion 

      Jiménez Fernández, Anne; Aramendia Muneta, María Elena Upna Orcid; Alzate Barricarte, Miriam Upna Orcid (Elsevier, 2023)   Artículo / Artikulua  OpenAccess
      Circular fashion is a new concept shift towards a more sustainable fashion industry. Consumers' awareness of the fashion industry's environmental and social damage is increasing, along with the transformation of their ...
    • Gender stereotypes in original digital video advertising 

      Aramendia Muneta, María Elena Upna Orcid; Olarte-Pascual, Cristina; Hatzithomas, Leonidas (Taylor & Francis, 2019)   Artículo / Artikulua  OpenAccess
      This exploratory study looks into gender stereotypes in original digital video advertising as an independent trend in the advertising industry worthy of a new avenue of research. Content analysis is performed on a judgemental ...
    • ICT impact on competitiveness, innovation and environment 

      Ollo López, Andrea Upna Orcid; Aramendia Muneta, María Elena Upna Orcid (Elsevier, 2012)   Artículo / Artikulua  OpenAccess
      This paper examines the impact of ICT on competitiveness, innovation and environment in the glass, ceramics and cement concrete industry. The results show that use of ICT seems to favor innovation and competitiveness. ...
    • ICT impact on tourism industry 

      Aramendia Muneta, María Elena Upna Orcid; Ollo López, Andrea Upna Orcid (Access Press UK, 2013)   Artículo / Artikulua  OpenAccess
      The goal of this paper is to analyze the effects of ICT on firms’ competitiveness, as well as on their level of innovation, productivity and on the market share depending on the tourism area: Accommodation, Gastronomy ...
    • The influence of ethnocentricity in purchase behavior and ethnocentric attitudes 

      Aramendia Muneta, María Elena Upna Orcid; Reardon, James (North American Business Press, 2016)   Artículo / Artikulua  OpenAccess
      This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively ...
    • The innovation environment of the region of Navarre 

      Aramendia Muneta, María Elena Upna Orcid; Casado Redín, Iñaki Upna (2012)   Informe / Txostena  OpenAccess
      The purpose of this report is to show how the region of Navarre tackles innovation. The report presents, first at all, a quick overview of the region. Secondly, the innovation in the region is broken down according to 5 ...
    • Key image attributes to elicit likes and comments on Instagram 

      Aramendia Muneta, María Elena Upna Orcid; Olarte-Pascual, Cristina; Ollo López, Andrea Upna Orcid (Taylor & Francis, 2020)   Artículo / Artikulua  OpenAccess
      This article spotlights the relationship between likes and com-ments and the content of tourism photographs on Instagramwith the aim of understanding users¿behavior and, thus, help-ing destination management organizations. ...
    • Perceived health and earnings: evidence from the European working conditions survey 2015 

      Erro Garcés, Amaya Upna Orcid; Aramendia Muneta, María Elena Upna Orcid; Errea, María Upna Orcid; Cabasés Hita, Juan Manuel (MDPI, 2022)   Artículo / Artikulua  OpenAccess
      This paper aims to analyse the relationship between perceived health and earnings across Europe. Empirical analysis is based on the last published round from the European Working Conditions Survey (N = 43,850) and offers ...
    • Poverty, social work, and social intervention: decent work as a strategy to overcome poverty after the Covid-19 

      López Peláez, Antonio; Aramendia Muneta, María Elena Upna Orcid; Erro Garcés, Amaya Upna Orcid (Taylor and Francis Group, 2023)   Artículo / Artikulua  OpenAccess
      Social workers worldwide must be concerned about how to overcome poverty after the COVID-19. The 61st Session of United Nations Commission for Social Development has highlighted decent work as a priority for social ...
    • The role of human resource management practices on the results of digitalisation: from industry 4.0 to industry 5.0 

      Erro Garcés, Amaya Upna Orcid; Aramendia Muneta, María Elena Upna Orcid (Emerald, 2023)   Artículo / Artikulua  OpenAccess
      Purpose: This article aims to analyse the impact of data analytics and robots on firms' performance across Europe. Design/methodology/approach: This paper aims to examine the impact of data analytics and robots on companies' ...
    • Seizing opportunities in Europe: a roadmap for efficient Big Data implementation in Spanish SMEs 

      Sánchez Huguet, Carla; Aramendia Muneta, María Elena Upna Orcid; Erro Garcés, Amaya Upna Orcid (Emerald, 2022)   Artículo / Artikulua  OpenAccess
      Purpose: This paper aims to help small- and medium-sized enterprises (SMEs) to seize the potential of Big Data in their marketing strategies to leverage a competitive advantage in the rising digital marketplace and lead ...
    • Social work, solidarity economy and decent work 

      López Peláez, Antonio; Erro Garcés, Amaya Upna Orcid; Aramendia Muneta, María Elena Upna Orcid; Ramírez Navarro, José Manuel (SAGE, 2023)   Artículo / Artikulua  OpenAccess
      Eradicating poverty is a fundamental objective of social work, both at local and at global levels. After COVID-19, the United Nations Commission for Social Development and Sustainable Development Goals, the global agenda ...
    • Spaniards and Spanish product image amont the Chinese: implications for marketing strategies 

      Aramendia Muneta, María Elena Upna Orcid; Grande Esteban, Ildefonso Upna (Cambridge Scholars Publishing, 2016)   Artículo / Artikulua  OpenAccess
      This article reports the results of an exploratory study among the Chinese about General Country Attributes (GCA) and General Product Attributes (GPA) in Spain. The objective of the research is to measure the images ...
    • Spread the word – The effect of word of mouth in e-marketing 

      Aramendia Muneta, María Elena Upna Orcid (De Gruyter, 2017)   Capítulo de libro / Liburuen kapitulua  OpenAccess
      Word of mouth (WOM) is an extraordinary mechanism with which to spread information and disinformation. There is an interaction between WOM and eWOM, creating different channels for the dissemination of information. However, ...
    • Technology transfer activities of universities and research institutes - Open Innovation Model - Case of Navarre 

      Aramendia Muneta, María Elena Upna Orcid (2012)   Otros / Bestelakoak  OpenAccess
      The company survey falls within the scope of the EURIS-ORP subproject, co-financed by the European Union’s Regional Development Fund (ERDF) through the INTERREG IV c programme. The objective of the survey is to ascertain ...
    • Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation 

      Aramendia Muneta, María Elena Upna Orcid (2015)   Contribución a congreso / Biltzarrerako ekarpena  OpenAccess
      The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm).
    • Why do guests stay at Airbnb versus hotels?: an empirical analysis of necessary and sufficient conditions 

      Sánchez-Franco, Manuel J.; Aramendia Muneta, María Elena Upna Orcid (Elsevier, 2023)   Artículo / Artikulua  OpenAccess
      Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences between Airbnb and hotels, intending to develop competitive strategies for the hospitality industry. ...

      El Repositorio ha recibido la ayuda de la Fundación Española para la Ciencia y la Tecnología para la realización de actividades en el ámbito del fomento de la investigación científica de excelencia, en la Línea 2. Repositorios institucionales (convocatoria 2020-2021).
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