Listar por autor UPNA "Arce Urriza, Marta"
Mostrando ítems 1-7 de 7
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BRScS: a hybrid recommendation model fusing multi-source heterogeneous data
Recommendation systems are often used to solve the problem of information overload on the Internet. Many types of data can be used for recommendations, and fusing different types of data can make recommendations more ... -
Electronic word of mouth (eWOM) and marketing implications
Esta tesis doctoral estudia varios aspectos relacionados con un tipo concreto de boca a boca electrónico (en inglés electronic Word-of-Mouth o eWOM), que son las reseñas de consumidores. Por un lado, se estudia cómo ciertas ... -
An empirical analysis of shopping behavior across online and offline channels for grocery products: the moderating effects of household and product characteristics
We study the moderating effects of household (e.g., shopping frequency) and product (e.g., sensory nature) characteristics on household brand loyalty, size loyalty and price sensitivity across online and offline channels ... -
Is review visibility fostering helpful votes? The role of review rank and review characteristics in the adoption of information
(Elsevier, 2024) Artículo / ArtikuluaIn online environments, where consumers usually face information overload, information regarding the number of helpful votes received by online reviews serves as a trust sign to aid consumers in their purchasing journeys. ... -
Mining the text of online consumer reviews to analyze brand image and brand positioning
The growth of the Internet has led to massive availability of online consumer reviews. So far, papers studying online reviews have mainly analysed how non-textual features, such as ratings and volume, influence different ... -
Online reviews and product sales: the role of review visibility
When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and ... -
Voice-activated personal assistants and privacy concerns: a Twitter analysis
This study aims to understand the extent of privacy concerns regarding voice-activated personal assistants (VAPAs) on Twitter. It investigates three key areas: (1) the effect of privacy-related press coverage on public ...