Listar por tema "Intentional loyalty"
Mostrando ítems 1-2 de 2
-
Direct and indirect tourism online channels. Do they have a different potential for customer loyalty?
To manage their competitive goals, e-tourism service companies, in direct and in indirect channels respectively, need to know the antecedents of customer loyalty. Customer loyalty, generated by satisfaction in its various ... -
Private sales clubs: a 21st century distribution channel
Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...