• Direct and indirect tourism online channels. Do they have a different potential for customer loyalty? 

      Múgica Grijalba, José Miguel Upna Orcid; Berné, Carmen (MDPI, 2020)   Artículo / Artikulua  OpenAccess
      To manage their competitive goals, e-tourism service companies, in direct and in indirect channels respectively, need to know the antecedents of customer loyalty. Customer loyalty, generated by satisfaction in its various ...
    • Private sales clubs: a 21st century distribution channel 

      Betancourt, Roger R.; Cortiñas Ugalde, Mónica Upna Orcid; Chocarro Eguaras, Raquel Upna Orcid; Elorz Domezain, Margarita Upna Orcid; Múgica Grijalba, José Miguel Upna Orcid (Elsevier, 2017)   Artículo / Artikulua  OpenAccess
      Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...

      El Repositorio ha recibido la ayuda de la Fundación Española para la Ciencia y la Tecnología para la realización de actividades en el ámbito del fomento de la investigación científica de excelencia, en la Línea 2. Repositorios institucionales (convocatoria 2020-2021).
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