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    • The impact of expert opinion in consumer perception of wines 

      Chocarro Eguaras, Raquel Upna Orcid; Cortiñas Ugalde, Mónica Upna Orcid (Emerald Group Publishing Limited, 2013)   Artículo / Artikulua  OpenAccess
      Purpose – This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red wines. Design/methodology/approach – The authors conduct an ...