Browsing by Subject "Gas stations"

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The impact of market environments on marketing relationships

Betancourt, Roger R.; Chocarro Eguaras, Raquel ; Cortiñas Ugalde, Mónica ; Elorz Domezain, Margarita ; Múgica Grijalba, José Miguel (Canadian Center of Science and Education, 2014) Artículo / Artikulua

This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ...