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    • External analysis of the smartphone industry in Spain 

      Nájera Aragón, Fernando (2014)   Trabajo Fin de Grado/Gradu Amaierako Lana  OpenAccess
      The main purpose of this end-of-grade project will be the external analysis of an industrial sector, in this case the Smartphone industry. The analysis will be based on Porter’s competitive force model, which allows us to ...
    • ICT Impact on tourism industry 

      Aramendia Muneta, María Elena Upna Orcid; Ollo López, Andrea Upna Orcid (Access Press UK, 2013)   Artículo / Artikulua  OpenAccess
      The goal of this paper is to analyze the effects of ICT on firms’ competitiveness, as well as on their level of innovation, productivity and on the market share depending on the tourism area: Accommodation, Gastronomy ...