Listar por tema "Retailing"
Mostrando ítems 1-2 de 2
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Editorial: the impact of AI-enabled technologies in e-commerce and omnichannel retailing
Cortiñas Ugalde, Mónica
; Berné, Carmen; Chocarro Eguaras, Raquel ; Niilssen, Frode; Rubio, Natalia (Frontiers Media, 2021)
Otros / Bestelakoak 
Organization's adoption of technology has been an important topic over decades. There is also little doubt that technology influence and has an impact on how organization work and to some extent also on how they are ... -
The impact of market environments on marketing relationships
Betancourt, Roger R.; Chocarro Eguaras, Raquel ; Cortiñas Ugalde, Mónica ; Elorz Domezain, Margarita ; Múgica Grijalba, José Miguel (Canadian Center of Science and Education, 2014)
Artículo / Artikulua
This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ...
