Now showing items 1-2 of 2

    • Editorial: the impact of AI-enabled technologies in e-commerce and omnichannel retailing 

      Cortiñas Ugalde, Mónica Upna Orcid; Berné, Carmen; Chocarro Eguaras, Raquel Upna Orcid; Niilssen, Frode; Rubio, Natalia (Frontiers Media, 2021)   Otros / Bestelakoak  OpenAccess
      Organization's adoption of technology has been an important topic over decades. There is also little doubt that technology influence and has an impact on how organization work and to some extent also on how they are ...
    • The impact of market environments on marketing relationships 

      Betancourt, Roger R.; Chocarro Eguaras, Raquel Upna Orcid; Cortiñas Ugalde, Mónica Upna Orcid; Elorz Domezain, Margarita Upna Orcid; Múgica Grijalba, José Miguel Upna Orcid (Canadian Center of Science and Education, 2014)   Artículo / Artikulua  OpenAccess
      This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ...