Now showing items 1-1 of 1

    • Situational variables in online versus offline channel choice 

      Chocarro Eguaras, Raquel Upna Orcid; Cortiñas Ugalde, Mónica Upna Orcid; Villanueva Orbaiz, María Luisa Upna Orcid (Elsevier, 2013)   Artículo / Artikulua  OpenAccess
      Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, mainly focused on the influence of channel, consumer and product category characteristics ...