Now showing items 1-12 of 12

    • Attention to online channels across the path to purchase: an eye-tracking study 

      Cortiñas Ugalde, Mónica Upna; Cabeza Laguna, Rafael Upna; Chocarro Eguaras, Raquel Upna; Villanueva Larre, Arantxa Upna (Elsevier, 2019)   Artículo / Artikulua
      Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response (S-O-R) ...
    • Los canales de distribución en Navarra: estructuras, relaciones y mecanismos de comunicación 

      Cortiñas Ugalde, Mónica Upna; Elorz Domezain, Margarita Upna; Goñi García, Pablo Upna (Gobierno de Navarra, Departamento de Economía y Hacienda, 2002)   Contribución a congreso / Biltzarrerako ekarpena  OpenAccess
      El objetivo de este trabajo es ampliar, desde una perspectiva descriptiva, el conocimiento sobre el funcionamiento de los canales de distribución en Navarra en distintos sectores de actividad. Los aspectos que vamos a ...
    • Customer heterogeneity in the development of e-loyalty 

      Cortiñas Ugalde, Mónica Upna; Chocarro Eguaras, Raquel Upna; Villanueva Orbaiz, María Luisa Upna (Emerald Group Publishing Limited, 2015)   Artículo / Artikulua  OpenAccess
      Purpose: The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the existence of unobserved heterogeneity. Specifically, we aim to 1) test for the presence ...
    • Different channels for different services: information sources for services with search, experience and credence attributes 

      Chocarro Eguaras, Raquel Upna; Cortiñas Ugalde, Mónica Upna; Villanueva Orbaiz, María Luisa Upna (Taylor & Francis, 2018)   Artículo / Artikulua  OpenAccess
      A first step in many decision-making processes is a search for information. This paper focuses on the means consumers use to access information prior to contracting services. It uses two different theoretical perspectives, ...
    • Image, brand and price info: do they always matter the same? 

      Cortiñas Ugalde, Mónica Upna; Chocarro Eguaras, Raquel Upna; Villanueva Larre, Arantxa Upna (Association for Computing Machinery (ACM), 2019)   Contribución a congreso / Biltzarrerako ekarpena  OpenAccess
      We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We ...
    • The impact of expert opinion in consumer perception of wines 

      Chocarro Eguaras, Raquel Upna; Cortiñas Ugalde, Mónica Upna (Emerald Group Publishing Limited, 2013)   Artículo / Artikulua  OpenAccess
      Purpose – This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red wines. Design/methodology/approach – The authors conduct an ...
    • The impact of market environments on marketing relationships 

      Betancourt, Roger R.; Chocarro Eguaras, Raquel Upna; Cortiñas Ugalde, Mónica Upna; Elorz Domezain, Margarita Upna; Múgica Grijalba, José Miguel Upna (Canadian Center of Science and Education, 2014)   Artículo / Artikulua  OpenAccess
      This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ...
    • La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra 

      Cortiñas Ugalde, Mónica Upna; Chocarro Eguaras, Raquel Upna; Elorz Domezain, Margarita Upna; Villanueva Orbaiz, María Luisa Upna (Asociación Española de Economía Agraria, 2007)   Artículo / Artikulua  OpenAccess
      En este trabajo se analiza la importancia de los atributos extrínsecos en la elección del consumidor para la categoría del espárrago blanco, prestando especial atención a la influencia del origen y a la de la denominación ...
    • Omni-channel users and omni-channel customers: a segmentation analysis using distribution services 

      Cortiñas Ugalde, Mónica Upna; Chocarro Eguaras, Raquel Upna; Elorz Domezain, Margarita Upna (Emerald, 2019)   Artículo / Artikulua  OpenAccess
      Propósito — Los consumidores combinan canales de distribución en el denominado comportamiento omni-canal cada vez en mayor medida, tanto para completar una misma compra como entre distintas compras. Distinguimos entre ...
    • Private sales clubs: a 21st century distribution channel 

      Betancourt, Roger R.; Cortiñas Ugalde, Mónica Upna; Chocarro Eguaras, Raquel Upna; Elorz Domezain, Margarita Upna; Múgica Grijalba, José Miguel Upna (Elsevier, 2017)   Artículo / Artikulua  OpenAccess
      Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...
    • Situational variables in online versus offline channel choice 

      Chocarro Eguaras, Raquel Upna; Cortiñas Ugalde, Mónica Upna; Villanueva Orbaiz, María Luisa Upna (Elsevier, 2013)   Artículo / Artikulua  OpenAccess
      Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, mainly focused on the influence of channel, consumer and product category characteristics ...
    • The use of a retail store database for brand choice analysis 

      Berné, Carmen; Cortiñas Ugalde, Mónica Upna; Elorz Domezain, Margarita Upna; Múgica Grijalba, José Miguel Upna (Taylor & Francis, 2004)   Artículo / Artikulua  OpenAccess
      Retailers who wish to make decisions for a single store and have access to the scanner data of all purchases and to the scanner data of customer card-holders may worry about erroneous inferences when using one of the two ...