Browsing Dpto. Gestión de Empresas - Enpresen Kudeaketa Saila by UPNA Author "Cabeza Laguna, Rafael"
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(Elsevier, 2019) Artículo / ArtikuluaCurrently, consumers display what is known as omnichannel behavior: the combined use of digital and physical channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response (S-O-R) ...