Now showing items 1-5 of 5

    • ICT Impact on tourism industry 

      Aramendia Muneta, María Elena Upna; Ollo López, Andrea Upna (Access Press UK, 2013)   Artículo / Artikulua  OpenAccess
      The goal of this paper is to analyze the effects of ICT on firms’ competitiveness, as well as on their level of innovation, productivity and on the market share depending on the tourism area: Accommodation, Gastronomy ...
    • The influence of ethnocentricity in purchase behavior and ethnocentric attitudes 

      Aramendia Muneta, María Elena Upna; Reardon, James (North American Business Press, 2016)   Artículo / Artikulua  OpenAccess
      This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively ...
    • The innovation environment of the region of Navarre 

      Aramendia Muneta, María Elena Upna; Casado Redín, Iñaki Upna (2012)   Informe / Txostena  OpenAccess
      The purpose of this report is to show how the region of Navarre tackles innovation. The report presents, first at all, a quick overview of the region. Secondly, the innovation in the region is broken down according to 5 ...
    • Spaniards and Spanish product image amont the Chinese: Implications for marketing strategies 

      Aramendia Muneta, María Elena Upna; Grande Esteban, Ildefonso Upna (Cambridge Scholars Publishing, 2016)   Artículo / Artikulua  OpenAccess
      This article reports the results of an exploratory study among the Chinese about General Country Attributes (GCA) and General Product Attributes (GPA) in Spain. The objective of the research is to measure the images ...
    • Technology transfer activities of universities and research institutes - Open Innovation Model - Case of Navarre 

      Aramendia Muneta, María Elena Upna (2012)   Informe / Txostena  OpenAccess
      The company survey falls within the scope of the EURIS-ORP subproject, co-financed by the European Union’s Regional Development Fund (ERDF) through the INTERREG IV c programme. The objective of the survey is to ascertain ...