Listar Dpto. Gestión de Empresas - Enpresen Kudeaketa Saila por autor "Martínez-Ruiz, María Pilar"
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Guest editorial: Introduction to special issue on "History of marketing in Spain", part I
Aramendia Muneta, María Elena ; Ruiz Moreno, Felipe; Martínez-Ruiz, María Pilar (Emerald, 2024) Otros / BestelakoakSpecial issue of the Journal of Historical Research in Marketing (JHRM) on “History of Marketing in Spain” – part I. A thorough exploration into the intricate history of marketing in Spain in several fields is presented, ...