Listar Dpto. Gestión de Empresas - Enpresen Kudeaketa Saila por tema "Brand positioning"
Mostrando ítems 1-1 de 1
-
Mining the text of online consumer reviews to analyze brand image and brand positioning
The growth of the Internet has led to massive availability of online consumer reviews. So far, papers studying online reviews have mainly analysed how non-textual features, such as ratings and volume, influence different ...