Listar Dpto. Gestión de Empresas - Enpresen Kudeaketa Saila por tema "Pull-Pull-Mooring (PPM) theory"
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From traditional gaming to mobile gaming: video game players' switching behaviour
This paper intends to uncover whether mobile gaming is complemental or substitutable to traditional gaming. A human migration framework, the Push-Pull-Mooring, is adopted to the context of video game switching. A total of ...