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Impact of seller- and buyer-created content on product sales in the electronic commerce platform: the role of informativeness, readability, multimedia richness, and extreme valence
(Elsevier, 2023)
Artículo / Artikulua,
This research aims to verify:
(1) whether the impacts of the informativeness in seller-created and
buyer-created content (product description informativeness/review informativeness) on product sales are complementary ...