Now showing items 1-1 of 1
The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
(North American Business Press, 2016) info:eu-repo/semantics/article,
This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively ...